On Friday 20th September, staff at VIPR shunned their usual work attire and dressed to impress in denim. The occasion? Jeans for Genes Day. The annual, nationwide event involves the country donning the denim to help raise funds for Genetic Disorders UK who support individuals and families affected by genetic disorders. While jeans were the dress code for the day, the VIPR team decided to go one step further, wearing as much denim as possible for the chance to win the company’s ‘Best Dressed’ competition. However, and most importantly, VIPR’s efforts resulted in raising £566.20 for the charity.
Throughout the day employees had plenty of fun admiring each other’s outfit choice. Even staff who were not in the office that day, showed their commitment, sending in photos of their outfits – and donating. These donations were made via charity buckets and on VIPR’s Just Giving page.
At the end of the day the fun continued, with a social event held at VIPR’s office where the theme was blue, and of course, denim. Plenty of blue drinks and blue cupcakes whisked up by star baker Vicky, were consumed while staff mingled and enjoyed the evening. The winner of the ‘Best Dressed’ was also announced as Cheryl, VIPRs’ .Net Developer, who received the trophy for going all-out with her denim outfit. To top it off, and having raised £283.10, VIPR’s Director Richard Brown and CEO Bob Brown announced they would match the total to take it to a whopping £566.20!
“To kick-start VIPR’s new CSR policy, our social committee had been looking at events and fundraisers the company could support and agreed on Jeans for Genes Day,” said Greg Denham, VIPR’s CIO. He continues, “Not only is this a great cause, but it incorporated an element of fun for employees which brought the team together. We’d like to thank all staff for taking part and a big thank you to our social committee for organising such a worthwhile event.”