Living Our Values

At VIPR, our values aren’t just words you find in an employee handbook. They’re the spark behind our creativity, the glue in our teamwork, and the compass that keeps us moving in the right direction. They shape how we innovate, how we support one another, and how we create technology that transforms the delegated authority insurance market.

And here’s the thing: when values are lived and breathed every single day, magic happens.

Why Values matter more than ever

In the insurance sector, even as a vendor - anyone can chase targets or ship features. But real, sustainable growth comes from something deeper: a culture built on trust, belonging, and purpose.

Our values don’t just tell us what we want to achieve - they define how we achieve it. And that’s where the magic lies.

Our Daily Playbook

CUSTOMERS
Our customers are at the heart of everything we do - not just at renewal, but throughout the entire journey. From the moment they come on board, we work side-by-side to design solutions that meet their needs and provide the support they require and we also know - we can always do better! VIPR products exist for our customers, not for us to talk about.

SUPPORTIVE
We thrive on transparency, collaboration, and teamwork. At VIPR, no one’s voice is too small, and no challenge is faced alone.

EXCELLENT
Every voice matters. We encourage ownership, accountability, and bold decision-making, knowing that excellence isn’t about perfection - it’s about progress, momentum, and learning.

EXPERT
We attract top-tier talent with diverse skills and experiences. We are professionals, we are innovators, and we are constantly raising the bar.

Our people strategy in action

Living our values means building a workplace where everyone can bring their whole selves to work - and feel safe, supported, and celebrated for doing so. That’s why our diversity, equity, and inclusion journey is central to who we are.

• Gender Representation: Female representation jumped from 29.5% to 34.1% in 2024, proof that our commitment to encouraging female talent is paying off. This increase is on the cards once again for an increase in 2025!

• Ethnic Diversity: We’ve welcomed more employees from diverse ethnic backgrounds, enriching our culture with new perspectives, skills, and ideas.

• Openness in Identity: More colleagues than ever are choosing to share their gender identity and sexual orientation, a sign of the trust we’ve built as an inclusive, supportive employer.

• Women in Leadership: 37.5% of our Executive Committee are women, and 50% of our middle managers are female - a clear demonstration that leadership opportunities are open to everyone.

Why This Matters

Diversity isn’t just a nice-to-have; it’s a superpower. Research shows diverse teams are more innovative, effective, and resilient. At VIPR, tracking diversity metrics helps us ensure fairness, inspire creativity, and protect employee wellbeing.

Our initiatives - from anonymous CV submissions to regular diversity surveys - aren’t box-ticking exercises. They’re tools to help us see where we shine and where we can grow.

Where we’re headed next

We’re proud of the progress we’ve made, but we’re not done yet. Every new hire, every policy, and every conversation is another chance to build a workplace that truly represents the world we live in.

Your feedback, your ideas, and your experiences help us get better. Together, we’re building something special - not just a great company, but a great place to work.

At VIPR, our values power our culture. Our culture drives our growth. And our growth creates more opportunities for people to thrive.

That’s the VIPR way.